Collection: Proraso

Created in 1948 in Tuscany, Italy, Proraso has become THE favorite brand of barbers and offers unique products such as Proraso shaving cream, beard balm, and beard oil. With nearly 70 years of expertise, this shaving icon continually adapts its formulas while preserving its unique and world-renowned know-how. Since 1948, Proraso shaving has worked with pride and passion alongside shaving professionals. Unlike industrial soap factories, the components are matured for a long time. Production is carried out in small batches, all while respecting traditions such as cold-pressed soap making. The products are creamy, delicate, and guaranteed to be effective for a perfect shave! Proraso products do not contain any ingredients of animal origin. The only exceptions are the natural bristle shaving brush and the mustache wax formulated with beeswax. Furthermore, in accordance with European regulations for cosmetic products, no Proraso product is tested on animals. The success of the range lies in the perfect alchemy of the founding values of this historic brand: Research - Natural Ingredients - Respect for Traditions.