Collection: String

The thong revolutionized the world of men's underwear in the 80s and 90s. Initially favored by women, the thong was later adapted for men. The thong is a style of men's underwear that sits between masculinity and femininity. It consists of a pouch in the front, a thin waistband, and a string between the buttocks. The thong provides support for the genitals as well as briefs or jockstraps, but with minimal fabric. This has the advantage of preventing visible seams under white or beige trousers (e.g., the HOM Plume thong in beige). Furthermore, its minimalist cut makes it more attractive. The thong allows the modern man to have a more provocative, passionate, and creative appearance. Many underwear brands such as Joe Snyder, Good Devil, HOM, Andrew Christian, Manstore, PPU, Pikante... offer thongs in their men's lingerie collections. These models appeal to men looking for a sensual product that reflects their image. By offering men's thongs, men's lingerie brands have redistributed the world of seduction, which was previously the sole domain of women. The thong is now an integral part of the male wardrobe.