Collection: HOM

The French brand that is committed to the quality of its underwear. Founded in 1968, this brand has consistently prioritized comfort and well-being in all its collections of briefs and shorts. In 1984, HOM invented a suspension system in its boxer shorts, with an external pouch to enhance the practicality of its underwear. This creation allowed men to wear their shorts, briefs, or underpants with their genitals supported for maximum comfort. Using technology, HOM has also developed the design of its models. In the 1990s, they launched the 3001 collection. This fabulous collection allowed them to skyrocket sales, with a magnificent global advertising campaign, including bus stop ads, exclusively dedicated to women's fashion. This controversy allowed HOM to create a new, younger, more modern, sensitive, and refined image. Acquired in 2010 by a Swiss company, HOM has returned to the classics while developing its research into noble and luxurious materials. Such as combed cotton, a higher-quality cotton to make the underwear softer. Also, bamboo fiber, which is more ecological, and micromodal, which is lighter and more comfortable.