Hot Impetus

HOT Impetus has been created in 2007 by Impetus as a modern, provocative and luxurious underwear brand for men. HOT is targeting the modern consumer, who is selective in his choices. To answer his needs, all HOT's underwear are ultra-trendy: the molding is always close-fitting but also shorter, the colours are always colorful and the pattern always innovative; the cuts are bold and audacious in order to have an impeccable fit.